Unreserved
Unreserved is more than just a book or a movement; it’s a call to action for women everywhere to step into their highest potential and build legacies that will echo for generations.
At its core, Unreserved empowers women to transcend limitations—whether personal, professional, or societal—and to fully embrace their power to make lasting, transformative change.
This movement isn’t just about redefining business—it’s about redefining what it means to live and lead unapologetically. It’s a space where women support each other, challenge the outdated norms that have held us back, and build success together.
Unreserved is a global community of unstoppable women who are ready to break barriers, lift each other up, and share their stories in order to inspire the next generation of leaders.
The vision & purpose of
Hello, I’m Ashley Deland, and I founded Unreserved with a singular mission: to help women break free from the limitations imposed on us and build lasting legacies of purpose, passion, and power.
As a business advisor and entrepreneur, I’ve spent my career helping women unlock their full potential—both in their businesses and their lives.
I’ve had the privilege of working alongside some of the most powerful women in the world, empowering them to scale their businesses, challenge societal norms, and create real change in their industries.
My journey has been filled with groundbreaking moments that taught me the importance of community, authenticity, and the power of showing up unapologetically.
Over the years, I’ve helped countless women realize their dreams—whether by securing high-profile media features, scaling to seven figures, or creating personal brands that inspire.
But at the heart of everything I do is this belief: Women rise when we come together, support each other, and share our stories.
That’s why Unreserved exists—to give women the platform, the tools, and the community to rewrite the rules of success.
Ashley's Story
Why Unreserved is Different
It’s about building a community of women who are not only breaking barriers in their careers but also in their lives. This is a space where we don’t just celebrate financial success—we celebrate resilience, courage, authenticity, and unwavering determination.
Unreserved is not just about business—it’s about holistic empowerment.
We’re creating a movement that connects high-level women, offers exclusive opportunities, and fosters a lasting impact. Through collaborations, mentorship, and an unwavering sisterhood, we’re working together to shape a future where women are empowered to lead boldly and unapologetically.
What makes Unreserved different is its commitment to elevating women in every sense of the word.
We uplift each other, challenge the norms that have held us back, and rewrite the rules for the generations to come. This is a movement for women who are ready to break barriers, elevate their influence, and leave a legacy that goes far beyond business
At Unreserved, we don’t just talk about success—we define it together.
Meet The Unreserved Authors
Ashley Deland
Visionary business strategist, entrepreneur, and thought leader with over 18 years of experience, Ashley is the founder of Maison De Land, Business Mastery Academy, The Founder Haus, and Female FundHer. As the visionary behind Unreserved, Ashley empowers women to break barriers and build lasting legacies. She is committed to helping women unlock their true potential and redefine success on their own terms.
Ashley is the visionary behind Unreserved, and the host of She Wears the Pants, where she shares powerful insights on business growth and the mindset needed to thrive in today’s competitive world.
Hannah Nieves
Hannah Nieves is a visionary entrepreneur, co-founder of Maison, co-founder of Business Mastery Academy and a sought-after personal branding and PR expert. Featured in Forbes, Nasdaq, and Business Insider, Hannah has helped hundreds of clients build successful businesses. Through her expertise, she empowers high-net-worth women founders to scale their brands, create meaningful communities, and amplify their impact in the business world. Her work reflects her commitment to elevating the voices of ambitious women and helping them expand their influence on a global scale.
Maritza Tobon
Maritza Tobon is a dynamic marketing executive with over 15 years of experience, including transformative roles at tech startups and Fortune 50 companies such as Meta. Known for her unique blend of marketing and technology, Maritza is the co-founder of Maison and co-founder of Business Mastery Academy. She leads the charge in reshaping the marketing industry by using cutting-edge AI strategies to help marketing teams exponentially increase their output. Maritza’s work focuses on helping high-profile clients in the coaching and consulting industries redefine industry standards and scale their businesses effectively.
Erika Aquino
Erika Aquino is an angel investor, strategic advisor, and philanthropist, specializing in early-stage ventures that focus on sustainability, wellness, and education. Based in the Philippines but with a global reach, Erika travels extensively between Miami, Singapore, and other entrepreneurial hubs. She has worked with numerous startups, helping them scale while balancing profitability with purpose. Erika’s passion for empowering others also extends to providing education and support to underserved entrepreneurs. Her strategic approach and philanthropic work have made her a well-respected leader in the investment community.
Tiffany Napper
Tiffany Napper is a powerhouse in business. From orchestrating PR campaigns for global icons like Elton John and Alicia Keys, to launching five thriving businesses, Tiffany has built a reputation for helping entrepreneurs scale without sacrificing their well-being. As the co-founder of Female FundHer, a highly sought-after business consultant and keynote speaker, Tiffany is on a mission to challenge the hustle culture and empower female founders to build profitable, sustainable businesses. With years of experience in branding, PR, and entrepreneurship, Tiffany teaches women how to grow their businesses while prioritizing health, happiness, and work-life harmony.
Tesa Arcilla
Tesa Arcilla is a seasoned foreign correspondent and news presenter with two decades of experience covering international affairs, politics, and business. Based in Brussels, Tesa has contributed live breaking news reporting to major global networks including BBC World News, Al Jazeera English, CBC News, and Fox News, among others. Her deep knowledge of EU affairs, NATO, and global political dynamics makes her a valuable speaker on international business trends and the power of media in shaping global events. Tesa's career has allowed her to witness firsthand how global shifts influence industries, and she brings this unique insight to the summit.
Amanda Sellers
Amanda Sellers is a voice actor, meditation teacher, podcast host, and mom of two boys. She’s dedicated to helping individuals break free from limiting beliefs and stress, guiding them to find their true potential and live authentically. Amanda works alongside entrepreneurs to help them rise above self-doubt and embrace success. With a successful career as a voice actor, Amanda has worked on major commercial campaigns for brands like Expedia, Pepsi, and McDonald’s. She has over 37k followers on Insight Timer, where she shares her meditations to help others elevate their energy, reduce stress, and step into their power.
Paige Hulse
Paige Hulse is an attorney and serial entrepreneur, specializing in empowering business owners with legal strategies to build lasting companies. As the founder of The Creative Law Shop® and Fairway Stables®, Paige offers legal counsel and IP strategies, helping creative entrepreneurs navigate their legal journey with confidence.
Dr. Taylor Smeenk
Dr. Taylor Smeenk is the founder of Empact Wellness, a functional medicine clinic dedicated to proactive health and optimal aging. A chiropractor and functional medicine practitioner, she uses root-cause diagnosis to help patients improve quality of life and advocates for personalized, compassionate healthcare.
Whitney Hammond
Whitney Hammond is the founder of Sovereign Wealth Management, helping clients build lasting wealth with a focus on financial empowerment for women. Through her "From Wallet to Wealth" program, Whitney empowers women to achieve financial independence, break patterns of financial dependence, and elevate their wealth management strategies.
Dr. Emiley Hedberg
Dr. Emiley Hedberg is a business psychologist and transformation guide who specializes in helping women navigate life’s pivotal moments. With a doctorate in psychology, she combines evidence-based strategies with a human-centered approach, empowering women to embrace uncertainty and redefine success on their own terms.
Emily Riemer
Emily Riemer, a NICU nurse and founder of Motherhood with Emily, offers postpartum concierge services. With expertise in Cognitive Behavioural Therapy (CBT) and maternal health, she is committed to helping mothers embrace personal ambitions while navigating the challenges of motherhood. Her mission is to ensure mothers receive the care they deserve, empowering them to thrive.
Amanda Inglis
Amanda Inglis, a painter and artist, discovered solace in nature after the loss of her father. Her work with oil on canvas beautifully depicts the life cycle of flowers, symbolizing resilience and vulnerability. Her debut collection earned accolades, and she continues to inspire with her deeply personal and evocative art.
Crystal Eva
As a fractional COO, Crystal Eva helps service-based women entrepreneurs streamline operations and scale their businesses. With certifications in project management and client relationship management, she reduces inefficiency and helps businesses grow sustainably, empowering her clients to find work-life balance and thrive.
Joanne Sparrow
Joanne Sparrow has over two decades of HR leadership experience and is passionate about helping people find their dream jobs. Through her HR career, she has supported business growth by recruiting top talent. Joanne helps job seekers break into the industry and land the roles they deserve.
Megan Walker
Megan Walker is the founder of WeeCare Pediatric Home Health Care, offering personalized care for children with complex medical needs. Recognized as Entrepreneur of the Year, she is dedicated to inclusivity and providing care that supports families in need. Megan also helped create Milton’s first Treat Accessibly Village for Halloween, ensuring all children could participate.
Meghan Weir
Meghan Weir, a strategic performance coach, empowers leaders to scale businesses with soul-aligned purpose. Specializing in subconscious reprogramming and nervous system rewiring, Meghan blends emotional mastery with business strategy, helping her clients create sustainable growth and achieve transformative breakthroughs.
Rhonda Thomas
Rhonda Thomas, a nêhiyaw-iskwêw from Pelican Lake First Nation, is the founder of Iskotew Warrior, a business focused on mental health and wellness through fitness and community. Rhonda’s work bridges the gap between communities, empowering individuals through fitness and apparel while revitalizing Cree culture.
Sana Farooqui
Sana Farooqui is a digital advisor and social media strategist, helping women founders elevate their visibility and achieve their dreams. With a background in textile design and entrepreneurship, she blends creativity with digital expertise to empower women to create meaningful and impactful digital footprints.
Sherry McKeown
Sherry McKeown is a creative catalyst, specializing in sales, partnerships, and brand marketing. With a career in the sports, entertainment, and retail industries, she has worked with top brands like Norwegian Cruise Line and lululemon. A fearless adventurer, Sherry inspires women to embrace their "spontaneous era," living on their own terms.
Stephanie Paradiso
Stephanie Paradiso is a certified marketing strategist and the founder of Inspired Social Collective. With over 12 years of experience, she helps business owners craft tailored marketing strategies and drive sales. A mother of three, Stephanie is passionate about simplifying digital marketing to help clients grow their brands online.
Kim Avery
Kim Avery is the visionary behind The Hudson Project, an initiative offering affirmation cards to those navigating grief. As a real estate professional and the creator of "Trauma-Informed Real Estate," Kim empowers people to embrace life’s changes with resilience, helping clients navigate emotional transitions and celebrate life’s complexities.
Charlene Freeman
Charlene Freeman is the founder and Chief Strategy Officer at IMA Ltd., where she leads businesses in aligning their strategies with core values and driving growth. With over 25 years of experience in strategic consulting, Charlene has helped organizations across various industries overcome complex challenges, optimize operations, and achieve sustainable success.
Danielle Connelly
Danielle Connelly is a seasoned real estate professional in Hamilton, Ontario, with over a decade of experience helping clients find their dream homes and investment properties. Before diving into residential real estate, Danielle worked as an Acquisitions Manager for a major Real Estate Investment Trust (REIT), honing her expertise in property evaluation, negotiation, and market analysis.
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